Consumer Behavior - Associate Professor Vacancy in Mathura, Uttar Pradesh
Hindustan College of Science & Technology
Full Time
Job Description
ASSOCIATE PROFESSOR - Consumer Behavior in Mathura, Uttar Pradesh | University Recruitment — Applications invited as per UGC norms.
Role Summary
Hindustan College Of Science & Technology invites applications for the position of ASSOCIATE PROFESSOR - Consumer Behavior in Mathura, Uttar Pradesh. This ASSOCIATE PROFESSOR Consumer Behavior Vacancy in Mathura offers an opportunity to shape future managers through specialized teaching in consumer behavior theories and applications. The role involves leading curriculum development, guiding research scholars, and contributing to the institution’s academic excellence in business studies.
Key Responsibilities
Teach undergraduate and postgraduate courses in Consumer Behavior with a focus on real-world marketing scenarios and consumer psychology. Design and deliver lectures that integrate case studies from Indian and global markets. Mentor students during industrial projects and internships to bridge academic learning with professional practice.
Develop and update course content in alignment with industry trends and UGC guidelines. Conduct periodic assessments, including viva voce and project evaluations, to ensure learning outcomes are met. Supervise master’s level dissertations and guide students in publishing research in peer-reviewed journals.
Engage in curriculum design for specialized electives such as Digital Consumer Behavior and Cross-Cultural Marketing. Organize guest lectures and workshops with industry experts to enhance practical exposure for students. Participate in university committees related to academic quality, accreditation, and student welfare.
PG Class Profile
The postgraduate programs at Hindustan College Of Science & Technology attract students with diverse academic backgrounds, many with work experience in marketing or sales. The Consumer Behavior curriculum includes modules on neuromarketing, consumer decision-making, and brand management at the master level. Students undertake guided research projects that require application of behavioral theories to Indian market contexts.
Eligibility Criteria
Applicants must hold a Ph.D. in Management, Marketing, or a related discipline with a minimum of 55% marks in post-graduation. NET/SLET qualification is mandatory unless exempted under UGC norms. A minimum of 3 years of teaching experience at the postgraduate level in a recognized university is required.
Publications in peer-reviewed journals indexed in Scopus, Web of Science, or UGC-CARE lists are essential. Experience in guiding M.Phil. or Ph.D. scholars will be preferred. Familiarity with Outcome-Based Education (OBE) and NAAC accreditation processes is desirable.
Career Opportunities
The ASSOCIATE PROFESSOR Consumer Behavior Position in Mathura, Uttar Pradesh at Hindustan College Of Science & Technology offers structured career progression aligned with UGC Academic Performance Indicators (API). Faculty members are evaluated on teaching, research, and extension activities for promotions.
Opportunities exist to lead research centers, coordinate international collaborations, and participate in funded projects under ICSSR or industry partnerships. The institution encourages interdisciplinary research and publication in high-impact journals.
Salary and Benefits
The ASSOCIATE PROFESSOR Vacancy in Uttar Pradesh offers a salary ranging from Rs.45,000 to Rs.60,000 per month as per UGC scales. Additional benefits include DA, HRA, medical allowance, and provident fund contributions.
Faculty members receive support for attending national and international conferences. Professional development funds are available for attending workshops and certification programs in pedagogy and research methods.
Leave entitlements include earned leave, casual leave, and maternity/paternity leave as per government and institutional norms. The university provides furnished accommodation on campus subject to availability and eligibility.
Role Summary
Hindustan College Of Science & Technology invites applications for the position of ASSOCIATE PROFESSOR - Consumer Behavior in Mathura, Uttar Pradesh. This ASSOCIATE PROFESSOR Consumer Behavior Vacancy in Mathura offers an opportunity to shape future managers through specialized teaching in consumer behavior theories and applications. The role involves leading curriculum development, guiding research scholars, and contributing to the institution’s academic excellence in business studies.
Key Responsibilities
Teach undergraduate and postgraduate courses in Consumer Behavior with a focus on real-world marketing scenarios and consumer psychology. Design and deliver lectures that integrate case studies from Indian and global markets. Mentor students during industrial projects and internships to bridge academic learning with professional practice.
Develop and update course content in alignment with industry trends and UGC guidelines. Conduct periodic assessments, including viva voce and project evaluations, to ensure learning outcomes are met. Supervise master’s level dissertations and guide students in publishing research in peer-reviewed journals.
Engage in curriculum design for specialized electives such as Digital Consumer Behavior and Cross-Cultural Marketing. Organize guest lectures and workshops with industry experts to enhance practical exposure for students. Participate in university committees related to academic quality, accreditation, and student welfare.
PG Class Profile
The postgraduate programs at Hindustan College Of Science & Technology attract students with diverse academic backgrounds, many with work experience in marketing or sales. The Consumer Behavior curriculum includes modules on neuromarketing, consumer decision-making, and brand management at the master level. Students undertake guided research projects that require application of behavioral theories to Indian market contexts.
Eligibility Criteria
Applicants must hold a Ph.D. in Management, Marketing, or a related discipline with a minimum of 55% marks in post-graduation. NET/SLET qualification is mandatory unless exempted under UGC norms. A minimum of 3 years of teaching experience at the postgraduate level in a recognized university is required.
Publications in peer-reviewed journals indexed in Scopus, Web of Science, or UGC-CARE lists are essential. Experience in guiding M.Phil. or Ph.D. scholars will be preferred. Familiarity with Outcome-Based Education (OBE) and NAAC accreditation processes is desirable.
Career Opportunities
The ASSOCIATE PROFESSOR Consumer Behavior Position in Mathura, Uttar Pradesh at Hindustan College Of Science & Technology offers structured career progression aligned with UGC Academic Performance Indicators (API). Faculty members are evaluated on teaching, research, and extension activities for promotions.
Opportunities exist to lead research centers, coordinate international collaborations, and participate in funded projects under ICSSR or industry partnerships. The institution encourages interdisciplinary research and publication in high-impact journals.
Salary and Benefits
The ASSOCIATE PROFESSOR Vacancy in Uttar Pradesh offers a salary ranging from Rs.45,000 to Rs.60,000 per month as per UGC scales. Additional benefits include DA, HRA, medical allowance, and provident fund contributions.
Faculty members receive support for attending national and international conferences. Professional development funds are available for attending workshops and certification programs in pedagogy and research methods.
Leave entitlements include earned leave, casual leave, and maternity/paternity leave as per government and institutional norms. The university provides furnished accommodation on campus subject to availability and eligibility.
About School
Working at Hindustan College of Science & Technology in Mathura, Uttar Pradesh is a rewarding experience. As a hub for higher education, our campus is bustling with young minds eager to learn and grow. Located at the 26 km milestone from Agra on the Agra-Delhi Highway, our 29.4-acre campus is a grand complex with 1,00,000 square meters of covered area and beautifully maintained greenery. It's a peaceful and serene environment that encourages our students to explore their academic interests and...
Explore full school profile →