Consumer Behavior - Associate Professor Vacancy in Dehradun, Uttarakhand

Tulas Institute

Full Time
Location
248001, Dehradun, Uttarakhand , Dehradun, Uttarakhand Dehradun
Salary
₹55,000 - ₹80,000
Posted
81 days ago
Deadline
Sep 1, 2026

Job Description

ASSOCIATE PROFESSOR - Consumer Behavior in Dehradun, Uttarakhand | University Recruitment — Applications invited as per UGC norms.

About This Role
Tulas Institute, a renowned University in Dehradun, seeks an accomplished ASSOCIATE PROFESSOR in Consumer Behavior. The successful candidate will be part of the esteemed Faculty of Management at the University. They will contribute to shaping the future of management education in Uttarakhand and make a lasting impact on the academic landscape of the region.

What You Will Do
As an ASSOCIATE PROFESSOR in Consumer Behavior, your primary responsibilities will include:

1. Teaching undergraduate and postgraduate courses in Consumer Behavior, including theory, research, and case studies.
2. Developing and updating course materials, including syllabi, lectures, and assignments.
3. Guiding students on research projects, case studies, and presentations.
4. Conducting assessments, grading, and providing feedback to students.
5. Participating in departmental and University-level committees and meetings.
6. Collaborating with colleagues to design and implement interdisciplinary courses and programs.
7. Engaging in scholarly activities, including research, publication, and conference presentations.
8. Providing academic guidance and support to students, colleagues, and administrative staff.

Master Level Teaching
As an ASSOCIATE PROFESSOR, you will be responsible for teaching master level courses in Consumer Behavior, including topics such as:

* Consumer Behavior Theory and Research
* Consumer Decision-Making and Motivation
* Consumer Culture and Identity
* Consumer Segmentation and Targeting
* Consumer Behavior in Emerging Markets

You will also guide students on research projects, case studies, and presentations, helping them to develop their critical thinking, analytical, and problem-solving skills.

Who Can Apply
To be considered for this ASSOCIATE PROFESSOR Vacancy in Uttarakhand, you must possess:

* A Ph.D. in Marketing or a related field with a minimum of 55% marks.
* NET/SLET qualification or equivalent.
* A strong publication record in peer-reviewed journals.
* Teaching and research experience in Consumer Behavior.
* Excellent communication, interpersonal, and leadership skills.

Learning and Development
To ensure academic growth and career advancement, we encourage our faculty members to strive for excellence. You are required to maintain an API score of 3.0 or above to be eligible for promotion to Professor. You are also expected to engage in scholarly activities, including research, publication, and conference presentations, to contribute to the University's reputation and academic excellence.

Perks and Pay
As an ASSOCIATE PROFESSOR in Consumer Behavior, you will be offered a competitive salary of Rs.55,000 - Rs.80,000 per month, along with allowances as per UGC norms. You will also enjoy a range of benefits, including medical insurance, leave travel concessions, and opportunities for professional development.

About School

Tulas Institute, situated in the scenic city of Dehradun, Uttarakhand, is a place where students from diverse backgrounds come together to learn and grow. Established in 2006 under the Rishabh Educational Trust, the institution has built a strong reputation in the region for providing quality education with a forward-thinking approach. Backed by the prestigious UGC recognition and NAAC A+ accreditation, Tulas Institute is dedicated to maintaining high academic standards while continuously evolving to meet the demands of a rapidly changing... Explore full school profile →

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Apply before: Sep 1, 2026

Job Summary

Job Type: Full-time
Subject: Consumer Behavior
Position: ASSOCIATE-PROFESSOR
Salary:
₹55,000 - ₹80,000
Location: Dehradun, Uttarakhand
Posted: 81 days ago
Application Deadline: Sep 1, 2026

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