Consumer Behavior - Professor Vacancy in Dehradun, Uttarakhand
Tulas Institute
Job Description
Role Summary
The Tulas Institute invites applications for the position of Professor of Consumer Behavior in its vibrant School of Commerce and Management in Dehradun. This Consumer Behavior PROFESSOR Job in Dehradun offers an opportunity to lead specialized courses and mentor students in one of Uttarakhand’s fastest-growing universities. The role involves designing curricula, delivering advanced lectures, and shaping future marketing professionals through rigorous academic engagement.
Key Responsibilities
Teach undergraduate and postgraduate courses in Consumer Behavior, Digital Consumer Psychology, and Market Research at Tulas Institute. Develop syllabi aligned with UGC norms and industry expectations for the Consumer Behavior Faculty Recruitment in Uttarakhand. Guide students in capstone projects, field studies, and internships to ensure practical learning outcomes.
Design and deliver master-level courses such as Consumer Decision Making and Brand Management for MBA students. Supervise dissertations and research projects in consumer behavior trends specific to the Indian market. Organize workshops and guest lectures with industry experts to bridge academic theory and real-world practice.
Eligibility Criteria
A PhD in Marketing, Consumer Behavior, or related field with minimum 55% marks is mandatory for this PROFESSOR Consumer Behavior Vacancy in Dehradun. Candidates must possess a valid NET/SLET qualification if PhD is not completed, as per UGC guidelines. Demonstrated research output with publications in peer-reviewed journals is essential for academic credibility.
Minimum six years of full-time teaching experience at the postgraduate level in recognized institutions is required. Experience in curriculum development and student mentorship in Consumer Behavior Academic Job in Dehradun, Dehradun will be preferred. Familiarity with UGC regulations and state government norms for higher education is necessary.
Your Growth Path
Career advancement at Tulas Institute is based on the Academic Performance Indicator (API) score as per UGC norms. Faculty are supported in achieving higher API scores through research grants, conference participation, and publication incentives. Regular performance reviews ensure alignment with institutional goals and academic excellence.
Promotion to higher grades is contingent on meeting API benchmarks and fulfilling teaching, research, and extension responsibilities. The university encourages interdisciplinary collaboration and innovation in pedagogy for sustained professional growth.
Perks and Pay
The salary for this PROFESSOR Consumer Behavior Position in Dehradun, Uttarakhand ranges from Rs.70,000 to Rs.120,000 per month based on qualifications and experience. Benefits include DA, HRA, medical allowance, and leave travel concession as per UGC norms. The university provides furnished accommodation on campus at subsidized rates for outstation faculty.
Additional allowances for research projects, book grants, and professional development are available. Faculty members enjoy access to digital libraries, labs, and collaborative research platforms at Tulas Institute. Participation in national and international conferences is supported through institutional funding.