Marketing Executive Vacancy in Karnal, Haryana
Pratap Public School
Full Time
Job Description
Marketing Executive Job in Karnal, Haryana | School Vacancy
Role Summary
The Marketing Executive position at Pratap Public School offers a leadership opportunity to shape the school’s outreach and brand presence in Karnal and across Haryana. You will lead initiatives to attract new students, engage parents, and strengthen community trust through targeted marketing strategies. This role requires a blend of creative communication and administrative coordination to support the school’s growth ambitions. Your work will directly influence enrollment numbers and institutional reputation in the region.
What You Will Do
Develop and execute annual marketing plans for Pratap Public School, aligning campaigns with academic sessions and local events. Coordinate with principals, coordinators, and administrative staff to gather authentic stories and achievements from classrooms and extracurricular activities. Ensure all promotional content reflects the school’s values and meets regulatory communication standards for Karnal schools.
Plan and oversee offline and digital campaigns, including brochures, posters, local newspaper inserts, and social media posts. Manage relationships with local media, photographers, and design vendors to produce high-quality promotional materials within budget. Track campaign performance through simple metrics like inquiry counts and event attendance.
Organize and host school open houses, parent orientation sessions, and community awareness programs in Karnal and neighboring areas. Work closely with the admissions team to create seamless visitor experiences and follow-up systems. Prepare monthly reports on lead generation and conversion for senior leadership.
Represent Pratap Public School at education fairs, local parent-teacher association meetings, and inter-school events in Haryana. Build partnerships with nearby coaching centers, pediatricians, and civic bodies to expand referral networks. Maintain a calendar of regional events and schedule marketing activities accordingly.
Train and guide a small marketing support staff, including student helpers and part-time coordinators, on brand messaging and customer service standards. Ensure all team members understand the school’s tone, visual identity, and compliance requirements. Conduct periodic reviews to improve team efficiency and output quality.
Monitor local education trends and competitor schools in Karnal to identify gaps and opportunities for Pratap Public School. Recommend adjustments to pricing, programs, or messaging based on market feedback. Present quarterly market analysis to the school management for strategic decisions.
Manage the school’s website updates, including news, achievements, and admission alerts, ensuring timely and accurate information. Oversee Google My Business listings and local directory entries to maintain strong online visibility. Respond promptly to online queries and reviews to uphold the school’s reputation.
Prepare annual budgets for marketing activities and submit detailed expenditure reports to the finance team. Explore cost-effective channels like community radio and local cable channels to maximize reach in Karnal. Ensure all expenses are documented and approved as per school policies.
Eligibility Criteria
Postgraduate in Marketing, Mass Communication, or Business Administration from a recognized Indian university. Minimum three years of experience in marketing or public relations, preferably in the education or service sector. Prior experience in school or academic marketing is a strong advantage.
Familiarity with local Karnal market dynamics and Hindi communication skills are essential. Basic knowledge of digital tools like Canva, WhatsApp Business, and Excel is required. Candidates with prior work experience in Haryana schools or Tier-II cities will be preferred.
Career Opportunities
The Marketing Executive role at Pratap Public School can evolve into a Senior Marketing Coordinator or Head of Communications within two to three years. Successful professionals may also transition into admissions leadership or school administration roles based on interest and performance.
Pratap Public School encourages continuous learning and supports participation in regional education marketing workshops and online courses. High performers may receive sponsorship for advanced certifications in digital marketing or public relations.
What You Get
Salary: Rs.25,000 - Rs.40,000 per month based on experience and qualifications. Benefits include PF, ESI, paid leave, and access to school transport for official events. Professional development support and performance-linked incentives are available.
Role Summary
The Marketing Executive position at Pratap Public School offers a leadership opportunity to shape the school’s outreach and brand presence in Karnal and across Haryana. You will lead initiatives to attract new students, engage parents, and strengthen community trust through targeted marketing strategies. This role requires a blend of creative communication and administrative coordination to support the school’s growth ambitions. Your work will directly influence enrollment numbers and institutional reputation in the region.
What You Will Do
Develop and execute annual marketing plans for Pratap Public School, aligning campaigns with academic sessions and local events. Coordinate with principals, coordinators, and administrative staff to gather authentic stories and achievements from classrooms and extracurricular activities. Ensure all promotional content reflects the school’s values and meets regulatory communication standards for Karnal schools.
Plan and oversee offline and digital campaigns, including brochures, posters, local newspaper inserts, and social media posts. Manage relationships with local media, photographers, and design vendors to produce high-quality promotional materials within budget. Track campaign performance through simple metrics like inquiry counts and event attendance.
Organize and host school open houses, parent orientation sessions, and community awareness programs in Karnal and neighboring areas. Work closely with the admissions team to create seamless visitor experiences and follow-up systems. Prepare monthly reports on lead generation and conversion for senior leadership.
Represent Pratap Public School at education fairs, local parent-teacher association meetings, and inter-school events in Haryana. Build partnerships with nearby coaching centers, pediatricians, and civic bodies to expand referral networks. Maintain a calendar of regional events and schedule marketing activities accordingly.
Train and guide a small marketing support staff, including student helpers and part-time coordinators, on brand messaging and customer service standards. Ensure all team members understand the school’s tone, visual identity, and compliance requirements. Conduct periodic reviews to improve team efficiency and output quality.
Monitor local education trends and competitor schools in Karnal to identify gaps and opportunities for Pratap Public School. Recommend adjustments to pricing, programs, or messaging based on market feedback. Present quarterly market analysis to the school management for strategic decisions.
Manage the school’s website updates, including news, achievements, and admission alerts, ensuring timely and accurate information. Oversee Google My Business listings and local directory entries to maintain strong online visibility. Respond promptly to online queries and reviews to uphold the school’s reputation.
Prepare annual budgets for marketing activities and submit detailed expenditure reports to the finance team. Explore cost-effective channels like community radio and local cable channels to maximize reach in Karnal. Ensure all expenses are documented and approved as per school policies.
Eligibility Criteria
Postgraduate in Marketing, Mass Communication, or Business Administration from a recognized Indian university. Minimum three years of experience in marketing or public relations, preferably in the education or service sector. Prior experience in school or academic marketing is a strong advantage.
Familiarity with local Karnal market dynamics and Hindi communication skills are essential. Basic knowledge of digital tools like Canva, WhatsApp Business, and Excel is required. Candidates with prior work experience in Haryana schools or Tier-II cities will be preferred.
Career Opportunities
The Marketing Executive role at Pratap Public School can evolve into a Senior Marketing Coordinator or Head of Communications within two to three years. Successful professionals may also transition into admissions leadership or school administration roles based on interest and performance.
Pratap Public School encourages continuous learning and supports participation in regional education marketing workshops and online courses. High performers may receive sponsorship for advanced certifications in digital marketing or public relations.
What You Get
Salary: Rs.25,000 - Rs.40,000 per month based on experience and qualifications. Benefits include PF, ESI, paid leave, and access to school transport for official events. Professional development support and performance-linked incentives are available.
About School
We are proud of what Pratap Public School has become over the years – a beacon of educational excellence in the city of Karnal. Founded by the Rai Saheb Ch. Pratap Singh Charitable Trust in 1975, our institution was established with the clear purpose of providing quality education to the children of this city. Today, our school is a testament to the vision of our founding members, who believed that every child deserves access to a nurturing environment where they...
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