Digital Marketing Vacancy in Panchkula, Haryana
Dass and Brown School
Job Description
Job Overview
The Digital Marketing role at Dass And Brown School is a leadership position responsible for shaping the school’s online presence and engagement strategy. You will oversee all digital initiatives, from social media campaigns to website management, ensuring alignment with the school’s branding and enrollment goals. This role demands creativity, analytical thinking, and experience in educational marketing.
Day-to-Day Duties
Oversee the planning, execution, and monitoring of digital marketing campaigns for Dass And Brown School, including social media, email newsletters, and paid promotions. Collaborate with content creators and designers to produce engaging materials that reflect the school’s values and attract prospective families. Analyze campaign performance using tools like Google Analytics and adjust strategies based on insights.
Manage the school’s official website, ensuring it remains user-friendly, updated with the latest information, and optimized for search engines. Regularly publish content such as event updates, student achievements, and admission details to keep the website dynamic and informative. Coordinate with IT staff to resolve technical issues promptly.
Lead the digital marketing team, assigning tasks, reviewing progress, and providing guidance to junior staff or interns. Conduct team meetings to discuss upcoming projects, challenges, and opportunities for improvement. Encourage a culture of innovation and accountability within the department.
Coordinate with the admissions office to create targeted digital campaigns during peak enrollment periods. Develop strategies to highlight the school’s unique programs, faculty expertise, and student success stories. Track leads generated from digital channels and work with the admissions team to convert inquiries into enrollments.
Stay updated on digital marketing trends, tools, and best practices relevant to the education sector. Attend webinars, workshops, or industry events to bring fresh ideas to Dass And Brown School. Recommend and implement new technologies or platforms that can enhance the school’s digital reach.
Monitor the school’s online reputation by tracking reviews, mentions, and feedback across platforms. Respond professionally to comments or concerns and escalate issues to senior management when necessary. Implement strategies to build a positive online image for the institution.
Prepare monthly reports on digital marketing performance, including metrics like engagement rates, website traffic, and conversion rates. Present these reports to the school leadership for review and strategic planning. Suggest budget allocations based on the effectiveness of different channels.
Who Can Apply
Graduates with a postgraduate degree in Marketing, Mass Communication, or a related field are eligible to apply for this Digital Marketing Job in Panchkula. Candidates must have at least 3 years of experience in digital marketing, preferably within the education or service industry. Familiarity with SEO, social media algorithms, and content management systems is essential.
Career Opportunities
The Digital Marketing Position in Panchkula, Haryana at Dass And Brown School offers opportunities to grow into senior leadership roles such as Head of Digital Marketing or Marketing Manager. Employees can develop expertise in data-driven marketing, branding strategies, and team leadership. The school encourages professional development through training programs and certifications.
What You Get
The Digital Marketing Vacancy in Panchkula offers a competitive salary ranging from Rs.20,000 to Rs.40,000 per month based on experience and qualifications. In addition to the salary, you will receive benefits such as health insurance, paid leave, and professional development support. The role is full-time, providing stability and a chance to make a meaningful impact at Dass And Brown School.